Off-Page SEO Ranking Factors


Have you thought why off-page SEO matter? Give preference to both On-page as well as Off-page SEO. 

According to Moz "while search algorithms and ranking factors are constantly changing, the consensus within the SEO community is that the relevance, trustworthiness, and authority that effective off-page SEO affords a website still plays a major role in a page's ability to rank".

SEO (Search Engine Optimization) helps in page visibility also helps to rank the site higher on search engines. Overall it's a combination of certain tactics that helps the website to rank highly on search engines. On-page and Off-page SEO helps in improving search rankings.

On page is something that is under your control and is done onto the website but Off-page SEO is the effort you do away from your website to improve your website ranking on the search engine. For example, if you write a blog for another blog and leave a comment, then you are doing Off-page SEO practice.

Google takes many things under consideration like whether to rank a particular page for any keyword or if so then where to rank it.

Link plays a very crucial part in Off-Page SEO, no matter if you have solid content on your page but there are no link sites to it, it is worthless for Google. So, the most important part of the Off-page SEO factor is Backlinks. The number and quality of backlinks do matter.  If a lot of websites want to link them to yours, it means Google will like it. Also if you have good content then word of mouth will work for you to bring good links to your site. And this is a pretty much good deal to you. Google also looks at the quality and quantity of backlinks you have.  And yes stick to white hat SEO link building strategies.

Link each page. Interconnect them and make sure none of the pages stand alone. Link pages with related topics. So that when the customer is done reading he gets a link about a related topic and can move to another related topic on your site.


There are some non-link related practices too. That includes:

Social Media Marketing- This is a very much important off-page SEO tactic. Put relevant content in terms of stories, posts, and infographics and from there you can generate a lot of traffic for your site.

Reviews- We will also talk about reviews. The more the quality reviews you all have online the more that is good for your site. The more the positive review of your site will be, the more Google will suggest your site to the user when asked about a given keyword.

Take advantage of the ranking factors. With less effort, you can make your page worthy in the eyes of Google. According to my, Off-page SEO is the way through which you spread things about your website. Your off-page SEO builds brand awareness and affects your rankings in a big way. So always give importance to On-page as well as Off-page SEO.

 

 

 


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