Best Marketing Tools



Best Marketing Tools that gives Customer Insight

Learning about your customer is a big-big challenge & is in demand in today’s time. We believe that a happy customer is a loyal customer. So you should always focus on “what Customer wants”.

Good marketers see consumers as complete human beings with all the dimensions real people have - Jonah Sachs

So, how will anybody get to know about their customers? Knowing your customer is not an easy task. But digital marketing had made things easy for us and our businesses. We tend to know our customer behavior, target audience, etc that we'll learn here more easily. 


Luckily there are tools that can help us to know about customers in detail:-

1.             Audience Insight Facebook:-
Learn more about your targeted customers by using this Audience Insights Facebook tool. Here you can find about customer geographic area, demographics like gender, age, relationship status, occupation, lifestyle, behavior, etc. Also, this tool can help you find out a total number of likes, purchase tendencies, and more.
Just click on to Facebook Audience Insight Tool.
 A.      Target the desired Customers as per their Relationship status.
 B     We can target our Customers as per their Job role.
 C.    We can even target the Customer as per their Location. 
              D     On the basis of the device they use or activities they do.


2.      Google Trends:-

News and trends should always be followed. It helps us to analyze the popularity of top search queries in Google Search across the world.

Even we can find & compare what’s trending through graphs.

        3.      Google Analytics:-

It’s a very useful & common tool. It gives you all the insight about your Customer behavior like for how long are they spending time on your website, their interest, from the platform, they are reaching your website.
It can give you the real picture of the web pages that are actually working well. What are the keywords that people are using to find your website?

         4.    Sprout Social:- 

Sprout Social is one of the popular social media management tool.
Here one can find features such as keywords, real-time hashtags used anywhere. Are people liking your product or services or not.
You can listen to what people are talking about your brands. If it’s negative try working on it quickly by giving proper solutions before your competitors take advantage of it.

          5.    Keyword Planner:-

Keyword Planner is still used aggressively even today as it’s the best tool that we have. It tells us about our customers’ behavior like what they use while searching your Brand name. This can even help you to create the content that is in demand from the Customer’s end.

The above tools will surely help you to get customer insight. Share your thoughts on the same in the comment section. Read my other blog.




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