Digital marketing blogs: DigiShalini

SEO and link building is always changing. So, what is link building? It’s a process through which we require hyperlinks from other websites on to your own website. According to Wikipedia link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn, increasing the likelihood of the website ranking highly in search engine results. A lot of business owners, marketers, and SEO’s are interested in building links to drive referral traffic and increase their site's authority. Backlinks also help in brand awareness. Earning a link on a high-traffic site can bring thousands of organic visitors to your site. Backlinks are an important factor that tells how every search engine determines which site ranks for which keywords. A website without any links isn't going to get any traffic either from search or from other websites. The more the ...

Do you want to improve your blog? If yes you are at the right place in this blog I'll give you a brief knowledge about SEO tools, plugins that are life hacks for Bloggers like you. These tools can improve SEO by bringing out traffic on to your site, generating brand awareness, and generating revenues. 1. SEMrush SEMrush is a very important tool. You can research the keywords, your competitor keywords. You can discover your competitor, improve rankings, and boost your SEO. You can do Site Audit, Traffic Analytics, Position Tracking, Organic Research, Backlinks, etc. 2. Spyfu Spyfu is a great tool with the help of that you can see the active ads. You would be able to spy on your competitor and see how they’ve evolved aspects of their campaigns. You can research and analyses competitor keywords. 3. Ninja Outreach Ninja Outreach is a very important tool and is used by many bloggers and marketers. It can help to research influencers, marketers, and websites by creating campaigns by fil...

Do you really know how to optimize your web page perfectly? If you don’t then you must go through this blog post perfectly. Because in this blog post I will tell you about On-page SEO ranking factors. Everybody wants to rank for a keyword. But it’s not that easy to do so. With Off-page you need to focus on, On-page too. On-page optimization is very important and if you don’t pay attention to the fundamentals of On-page optimization then we are not going to rank on search engines. On-page SEO refers to optimizing web pages to help them rank higher in the search engines. And with this, there is an increase in traffic as well. We need to be very strategic about what we do, the content, the placement, keywords, description, everything. Also for this requires full knowledge of SEO. Also if you want to rank for your content in 2020 you need to optimize your content for: User experience Bounce rate Search intent Click-through rate Page load speed Also, it is very importan...

Do you know which web hosting best works for you? Which web hosting should you choose for your startup? The dilemma is quite obvious because every web hosting is not for every website. And if you have started your startup them you are here and it's the right place where I can tell you some things that should be taken into consideration while choosing for web hosting for your startup.   According to Wikipedia , A web hosting service is a type of internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web. For small start-ups it's not required to go for a big website still it is required because it gives a platform where you can establish your brand and it can also serve as the main access point for reaching out to customers and vice versa. Give your website a strong foundation by going for a reliable and high performing web hosting service. In simple words, you may say that web hosting is a way of renting space...

According to Hubspot Search Engine Optimization focuses on nothing else but expanding a company’s visibility in the organic search results. It helps businesses rank more pages higher in SERP’s (Search Engine Result Pages.) And in turn drive more visitors to the site, increasing chances for more conversions. SEO is a technique used to increase web page visibility and traffic for a higher ranking in search engines. So, if you want to write an article using Search Engine Optimization, then you need to focus on good writing skills to make the article interesting and easy to read. You must strategically place all your keywords into place and also the use of good content along with articles can bring a lot more traffic to your website. SEO and content go along, always. You must focus on writing solid content for SEO, as we all know that without a quality content traffic will not be there and if you don’t focus on SEO then your content may appear on SERP. This tells you why both SEO a...

Have you thought why off-page SEO matter?  Give preference to both On-page as well as Off-page SEO.   According to Moz "while search algorithms and ranking factors are constantly changing, the consensus within the SEO community is that the relevance, trustworthiness, and authority that effective off-page SEO affords a website still plays a major role in a page's ability to rank". SEO (Search Engine Optimization) helps in page visibility also helps to rank the site higher on search engines. Overall it's a combination of certain tactics that helps the website to rank highly on search engines. On-page and Off-page SEO helps in improving search rankings. On page is something that is under your control and is done onto the website but Off-page SEO is the effort you do away from your website to improve your website ranking on the search engine. For example, if you write a blog for another blog and leave a comment, then you are doing Off-page SEO practice. Google...

  Don’t you think that working with some tool in hand makes our work fast? Well, I’m super excited to share some of my favorite free tools in SEO that I use. The results can be pretty fast. We can also rely on this for accuracy and also it saves a lot of time for us.  Well having anything free gives a sense of satisfaction already. And why not, when we drive website traffic, build brand awareness, rank, money, etc. So how to search for the right SEO tool. Here are my collections for some top free SEO tools.   Google Analytics : It’s a very important tool. Bring this tool in use if you are not doing it already. It provides very detailed information about your audience. It also tells you about the keyword insights, like what people type to land to your page. No other data source provides detailed information like Google Analytics.    Page Speed Insight : It gives suggestions to help load your page faster. You can put any URL in the search tab and the...

It’s quite easy to ignore issues and let them grow as your site grows. Today, you may not be able to focus on your site speed, maybe you want to add more pictures to your site. But what happens when your site speed goes down. It can take a lot of time to load. Do you know that in a study Google revealed that slowing down search results as 400 milliseconds will reduce the number of searches by over half a percent? So, my friend you have got a lot to do. You should have a bit of knowledge about SEO but the reality is that many people don't, so when they encounter SEO problems, they don’t know how to overcome that problem.  SEMrush ’s research shows that website owners often struggle with technical issues. SEO is a very complex and time-consuming process. It is believed that in Search Engine Optimization is easy and many a time we overlook problems. There are a lot of problems that can affect a website’s SEO performance. Our work doesn’t sto...