Impact of Coronavirus on Digital marketing

Covid-19 or Coronavirus first started circulating in late 2019. But now it has affected more than 4 million people in 212 countries and at least 284,834 people have died to date. Apart from health issues, it has also impacted a lot many businesses thus impacting the economy. From cutting down the salaries to shutting down the companies, the world is facing a challenge in dealing with Coronavirus for some time.  It’s a very serious issue for our business ecosystem.

 

Work for home is quite a convenient way of doing work these days. Only some of the industries especially offices with essential services are allowed running with a few percentages of employees needed to go to their offices, rest a majority of percentage is asked to work from home and follow quarantine, keeping the impact of corona in concern.

 

Due to the Coronavirus world’s economy is going to be hit worst. While this entire thing is going around us nowadays, we can try and find out the customer behavior with the help of various marketing and analytical tools like a study shows that the digital marketing industry has been seen preparing itself and its customer by circulating different videos, articles on coronavirus pandemic. Many brands are telling employees the rules to obey in order to keep themselves as well as their families and customers safe. They are also giving updates and advice on various social media platforms. This will increase engagement through story sharing, tips.  You can also focus on goodwill. Work on your social media and SEO.

 

According to data in this period of quarantine people are switching more for Digital mediums. In a survey they are found watching more news coverage; followed by watching more digital platforms for movies, web series, etc. Even there is a tremendous rise in the social media platforms, where people are spending a large part of their daily routine on these messaging applications. This platform can be used by marketers to show their advertisements on the digital medium.

 

It is seen that people are also spending a lot of their time on supermarket websites. As because people are facing problems in getting non-essential items that they used to purchase earlier from their nearby stores. Retail stores have dropped to more than 20%. Then, in that case, the stores are highly affected and here marketers can focus more on e-commerce than any physical store as this is the demand of the current situation. But you must be thinking, what if the customers don’t buy them? Then, you would at least gain exposure and build a brand name.

 

Being a digital marketer you can also make use of other online mediums like voice searches technologies and email marketing, by taking the current situation in trends. You can optimize content for all those mediums. All you have to think about is to think about getting traffic onto the website.

 

Don't let your business suffer. Take full use of digital marketing. Think about every new content. Also, we need to change our lifestyle, we need to change the way; we all used to live before. We need to adhere to the idea of change and only then we can tackle this situation. Current trends require companies to increase their budget for digital marketing.