Scope of Digital Marketing- Business Enabler to Differentiator




Digital Marketing- From business enabler to business differentiator

No industry is complete without incorporating digital marketing into it. But have you ever thought of that earlier there was no internet then how this entire business, the profit-making thing was going on? Then why there is a tremendous requirement of Digital Marketing in business nowadays? Well in this blog post we will be discussing some points and try to find out the reason for this:
Ø  According to data world’s internet users has passed 4 billion marks. A few years ago that was a big milestone. But now things have changed and now it won’t be an exaggeration if someone says that today one’s basic need require Food, Clothing, Shelter and the INTERNET.

Ø  Till date the number of mobile phone users is 4.7 billion approx. and is expected to cross 5 billion marks by the end of 2019. Most of the mobile phone has internet access now a day which allows each and every customer to connect with business anytime and anywhere.

Ø  It is estimated that there will be around 3.81 billion social media users around the globe.



Ø  Because of this boom, today companies have started using internet ahead of radio and television advertising to sell their products and this medium of marketing is called Internet Marketing. So, online presence through digital marketing is the demand of today’s time whether it be advertising, promotion, or sales. Also, low cost and high return on investment have made digital marketing the most desirable medium.

Ø  Digital marketing creates round the clock availability of the product whenever needed, not only this it also helps in generating leads, but you can also even measure your the campaign effectively also, digital marketing along with social media marketing helps in reaching out to customers, telling them your story specifically to your targeted audience (can be done by webinars, eBooks, blog posts, workshops, seminars, customer engagements, videos, etc.), check who is listening, or is interested in your the story, take their feedback and work on it. This will accelerate your firm’s visibility and also your expertise.

The demand for digital marketing, SEO, social media marketing will grow and will have better opportunities with each passing day. If you have any query related to blog please mention in the comment section and share if you like.

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