Why Link Building Is Important

SEO and link building is always changing. So, what is link building? It’s a process through which we require hyperlinks from other websites on to your own website. According to Wikipedia link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn, increasing the likelihood of the website ranking highly in search engine results.
A lot of business owners, marketers, and SEO’s are interested in building links to drive referral traffic and increase their site's authority. Backlinks also help in brand awareness. Earning a link on a high-traffic site can bring thousands of organic visitors to your site. Backlinks are an important factor that tells how every search engine determines which site ranks for which keywords. A website without any links isn't going to get any traffic either from search or from other websites. The more the backlinks will be for a site, the more the site will tend to rank higher this is because in Search Engine Optimization (SEO) the links are a signal to Google the site is of a quality resource and is worthy of citation. This is the reason why business invests their time and resources in link building. Also, there are two fundamental ways in which the search engines use links i.e. to discover new web pages and to help determine how well a page should rank in search pages.
If you have a website and you want traffic from search, then you need to consistently secure good links from relevant websites. This is the link building process. Link building also provides another audience with direct access to your website.
There are many tools available that highlight the authority of a page or domain. This highly accurate tool lets you check the backlink and domain authority.
Search is responsible for most of the internet's traffic and a study by Conductor reports that when Google crashed in 2013, 40% of internet traffic dropped. And link building is an important part of SEO. Without links, websites can’t rank.

Strategies: How to get sites to link to your’s

Create unique, high-quality content that people will naturally want to reference and link to, and tell people about it.

Ask you, people, to link to your site. Always remember that links from sites that are in the same general industry or niche as your site will have more value.
Put your popular blogs or products or services in front of influencers in your industry for reviews.

Some internal link building tools and tips

You can set up a system for interlinking your pages in a few easy steps:

Keyword Research for Link Building – With the help of a keyword research tool you can have numerous keywords. You can now assign keywords to your content and link pages using targeted anchor text. In the final step, you can link to content using the keywords you’ve discovered.